So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.  

Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.

You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen. 

This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.

We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.

You’ll start this course with an overview of what sales is and how ethics impact  the business-customer relationship. You’ll then review communication in sales, typical sales processes, and helpful tools that boost productivity. By the end of the course, you’ll have a solid understanding of the basics of sales.