So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.  

Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.

You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen. 

This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.

We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.

Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.

This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.

Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy. 

In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan. You’ll learn to assess where you are and where you want to go, and to identify your marketing audience. Finally, actionable takeaways will help you select marketing tactics and choose analytics to track your results.  

Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?

This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.

In this fundamentals course, you’ll learn more about what product marketing is, why it’s important, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.