Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering...

Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spic...

Welcome to the “Exploring Media and Media Kits” section of our course. In an age where information is readily available and constantly ...

From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers...

What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and ad...

How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you c...

What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or ...

More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. Wit...

It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product m...