Strategies for Effective Product Marketing

It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers—and then communicates that value to them.

In this fundamentals course, you’ll learn more about what product marketing is, why it’s important, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.