Business Strategy - In a Dynamic Business Environment

Business strategy is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its long-term objectives. This course provides a comprehensive introduction to the key concepts and frameworks used in business strategy, helping you understand how companies create competitive advantage and sustain success in dynamic markets.

By the end of this course, learners will:

• Understand key strategic frameworks such as SWOT analysis, Porter’s Five Forces, and the Value Chain.

• Learn how to develop, implement, and monitor strategies for sustainable growth.

• Be able to analyze industry environments and make informed strategic decisions.

• Gain practical insights into strategic planning and execution.

Each chapter is followed by practical activities and video demonstrations to ensure a hands-on understanding of strategic principles.